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About

UP Niryat Vriddhi Abhiyaan

Uttar Pradesh Niryat Vriddhi Abhiyan is an initiative by India SME Forum, in collaboration with UPSIC (Uttar Pradesh Small Scale Industries Corporation), Government of Uttar Pradesh, aimed at strengthening the export potential of MSMEs in Uttar Pradesh’s home décor, handicrafts and handloom sector. This initiative is designed to empower micro, small, and medium-sized enterprises (MSMEs) in enhancing their export capabilities and succeeding in global markets.

The UP Niryat Vridhi Abhiyaan is more than just a training program—it is a comprehensive capacity-building initiative designed to equip manufacturers and producers with the knowledge, digital tools, and expert mentorship needed to expand globally. Through a structured three-phase approach, participants will gain hands-on training, personalized guidance, and ongoing support to confidently navigate international markets.

The program aims to support 1,000+ MSMEs across Uttar Pradesh by fostering innovation and utilizing digital tools like e-commerce. It focuses on building sustainable practices while enhancing supply chain efficiencies. Ultimately, it seeks to create a vibrant ecosystem of export-ready MSMEs that contribute to economic growth and job creation in the state. This initiative is not just about learning—it’s about creating a thriving ecosystem of export-ready businesses that will drive economic growth across Uttar Pradesh.

Objectives

  • Empower MSMEs in Uttar Pradesh to become successful exporters with essential knowledge, skills and resources across all the sector and cluster.
  • Foster a dynamic ecosystem that enhances economic growth and innovation, enabling seamless business transformation in response to emerging trends and facilitating access to the global market.
  • Encourage sustainable development in the region while driving innovation and growth on a global scale.
  • Establish Uttar Pradesh as a prominent export hub.
  • Identify and equip over 1,000+ promising MSMEs in the home sector to be digitally prepared and compliant with global standards.
  • Enhance export capabilities via targeted capacity-building programs.

Who can apply?

An Enterprise Must Have:

  • Home décor/ Handicrafts/ Handloom businesses in Uttar Pradesh – Manufacturers and Producers.
  • Registered UDYAM certificate holders.
  • Annual turnover of ₹50 lakhs or more.
  • Businesses Operational for at least 3 years.
  • Export-ready products.

Benefits

  • Develop world-class products, packaging, and branding.
  • Join international marketplaces and expand globally.
  • Get support under the First Time Exporter Scheme by MSME.
  • Avail assistance for participation in international exhibitions.
  • Develop professional product catalogues to showcase offerings.
  • Learn how to sell directly to customers through B2C and D2C e-commerce platforms.
  • Explore market entry strategies to expand your business globally.
  • Connect with international buyers and explore B2B opportunities.
  • Joint certification from India SME Forum (ISF) and Uttar Pradesh Small Scale Industries Corporation (UPSIC)